Compounded happiness, delivered with Delight

Point-based rewarding where you can create unique points that are linked directly to the recipient’s email id or phone number and keep accumulating automatically every time a reward point is distributed.

dun&bradstreet logofreshworksfireeye logozs logo

How Xoxo Points work

You Share

Send Xoxo Points via Email and SMS with your custom branding.

They Choose

Recipient chooses from over 25,000+ gift options.

Spread Delight!

Recipient redeems the points & gets the gift voucher instantly.

Go global with multi-currency option

Recipients from all around the globe can redeem offerings of their choice and their currencies. Don’t worry—the conversion value of points is with respect to the base currency, but the points are converted to their currency equivalent value.

Freedom to choose

Let your recipient choose what they want, when then want it and where they want it from! Xoxo Points make it easy for the end consumers to not only accumulate points and spend on bigger rewards but also gives them the flexibility to add a little extra amount to buy their preferred gift.

Easy upload and seamless distribution

Send out Xoxo Points to a wide audience at once or individually in a jiffy. Upload recipient emails in bulk and pick out your channel you’re comfortable with—be it SMS, Email, or API. Tailor the template according to your fancy and let the rewarding begin!

Flexible Denominations

Not every situation fits the cookie cutter. Your fully customizable Xoxo Points campaign just got easier to play with, now that denominations of points can be set flexibly for distribution and redemption.

Reward from the flow of work

Integrate with your favourite work tools within minutes. Rewarding will never feel like a task anymore!

Rewards API

Leverage developer-friendly building blocks to launch rewards & incentives engine with a shorter time to market. Automate rewards and incentives delivery from within by connecting your applications.


Power-packed with features to deliver eGifts

Global eGift Catalog

Gift cards & vouchers from 3000+ brands across the world

Personalized communication

Real-time delivery of eGifts via customisable email templates

Multi-Currency Support

Rewards delivered in customer's native currency without any conversion hassles

Do More with your Budgets

With on-redemption pricing, you only pay for the claimed rewards

Analytics & Insights

Get comprehensive delivery reports from the Plum dashboard

Simple to Set-up

Configure it in a matter of minutes - No code required

We Keep Your Privacy Intact

You focus on delighting your people, we will ensure that your privacy is intact. We take data integrity and security very seriously. Over 2 million customers across the globe trust us with their data security.

Support that No One Can Beat in the Industry

Our support team consists of technical experts who act like your partners. You can count on us everytime you feel you need a human to resolve for your smallest to biggest queries.

Discover the potential of lasting connections

Build loyalty while enhancing engagement through the effortless distribution of rewards via Xoxo Reward Points.

Easily earn and accumulate points

Offer recipients the freedom to redeem their Xoxo Points all at once or redeem them in parts
  • Versatile Earning Opportunities: Users accumulate points through various actions such as purchases, referrals, or engagement activities.
  • Customizable Point Allocation: Admins can define point allocation rules based on specific criteria like transaction value or customer behavior.
  • Real-Time Tracking: Users can track the accumulation of points in real time through their accounts or mobile app, enhancing transparency and engagement.

Effortless point distribution across channels

Send reward points to the recipient’s email address or phone number, accessible any time by logging in
  • Seamless Integration: Distribute points seamlessly across multiple channels, including online platforms, mobile apps, and physical stores.
  • Unified Point Management: Centralize point distribution and tracking, ensuring consistency and coherence across all channels.
  • Enhanced Engagement: Engage customers or participants effectively across various touchpoints, maximizing the impact of your rewards program.

Personalized curated campaigns for your target audience

Create campaigns with a unique landing page to display a curated list of brands to redeem from
  • Personalized Campaigns: Create tailored campaigns with curated rewards to resonate with specific audience segments or demographics.
  • Strategic Promotions: Design campaigns to incentivize desired behaviors or actions, driving engagement and loyalty.
  • Efficient Management: Easily monitor campaign performance through comprehensive analytics and reporting tools.

Flexible redemption options for enhanced user experience

Offer recipients the freedom to redeem their Xoxo Points all at once or redeem them in parts
  • Partial Redemption: Allow users the flexibility to redeem a portion of their points, saving the rest for future use.
  • Combined Redemption: Enable users to combine multiple points to unlock higher-value rewards or incentives.
  • Enhanced User Control: Empower users with the freedom to customize their redemption experience according to their preferences and needs.
Use cases

Endless opportunities with one unified solution

Loyalty Programs

Xoxo Reward Points drive loyalty by incentivizing engagement and retention through various actions. Customers earn points for purchases, referrals, or interactions, redeemable for rewards, discounts, or offers.

Channel Incentives

Xoxo Reward Points motivate channel partners to boost sales and performance. Points can be allocated for targets, promotions, or achievements, fostering stronger relationships and driving desired behaviors.

Employee Rewards

Xoxo Reward Points provide a flexible recognition solution for employees. Points can be awarded for performance, achievements, or tenure, redeemable for a variety of rewards, fostering morale and motivation.

Deliver instant gratification in three easy steps

1
Reward recipients
Send reward points using your preferred mode of communication - email, SMS, or Whatsapp.
2
Browse and redeem
Recipients browse and select their favourite reward option from our marketplace.
3
Instant Gratification
Sit back and relax! Your recipient will receive their chosen reward shortly.

We built the reward marketplace, so you don’t have to

Use Plum's Reward Marketplace to easily and securely send out rewards and incentives globally.
Start now

5000+ customers globally use Xoxoday to fuel growth

"Very responsive with 100% uptime"

Thanks to Xoxoday, we can now automate the incentive procurement and distribution, thus saving high costs and time. The overall online respondent experience has also been excellent.

Ravi Gour - Regional Panel Leader (Asia-Pacific), Nielson

Read case study
"The platform is self served, quick to set up, easy to use"

The value addition came in with the ability to create landing pages that triggered to show localized rewards, which helped our business in driving engagement. I also appreciate the excellent reward redemption  support that you guys provided.

Sandeep John -  Head of field marketing, SE Asia, Freshworks

Read case study
“A Superpower for growth marketers”

Xoxoday is that superpower that every growth marketers can do so much with! Xoxoday has been a great value adition to Xero. We achieved a 20% growth year on year and it’s a brilliant performance for us.

Matt Wale -  Head of Growth Marketing, Nielson

Read case study
"Increased rewarding efficiency - 52% of employee"

Our employees really like the Xoxoday rewarding process. The customer service that they offer is exceptional and commendable. That was the most important criteria for us to decide on them.

Human Resource Business Partner, H&M

Read case study
"100% customer resolutions within SLAs"

Xoxoday Plum has an edge over the other aggregators and the brands because of meagre number of options they provide for redemption. The rewards dashboards method of rewarding is a drastically quicker and smarter way to implement rewarding strategies.

Biju Samuel, Capgemini

Read case study

Enterprise grade platform that is fully secure and designed to scale

Xoxoday meets the highest standards for data protection, compliance and regulations, and over 80 million end-users across the globe trust us with their data

Here is what Xoxoday offers:

24x7 Customer support
Encryption of sensitive data
Meets high compliant standards
HTTPS and HSTS for secure connections