Products

Platform

Rewards automation platform

Solutions for Marketing

Consumer promotions, loyalty cloud

Global Rewards marketplace

Reward procurement and fulfilments

Solutions for Product & Developers

Promotion engine, in-app rewards

Integrations

Work seamlessly with your tech stack

Solutions for Sales team

Sales incentives, customer gifting

All Features

Explore everything about Plum

Solutions for HR team

Employee rewards for every stage.

Back

Employee Recognition

Build a culture of appreciation

Employee Communication

Connect and align employees

Employee Rewards

Motivate employees with rewards

Employee Surveys

Measure employee engagement

People Analytics

Put data in everyone's hands

Perks & Discounts

Maximize employee savings

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Platform Overview

Automate commission management

Sales Motivation and Engagement

Gamify sales incentive

Sales Commission Management

Automate commissions & payouts

Revenue Intelligence

Make data driven business decisions

Sales Performance Management

Unlock performance with commission

Data Integration

Centralize your commission data

Company

Back

About us

Newsroom

Partners

People & Culture

Careers

Partners

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Consulting partners

Become solution experts for your clients, offer strategic insights, and build new practices

Sales partners

Refer, sell, and earn. Offer high-demand rewarding solutions to your prospects and earn a payout on every referral.

Platform partners

Build profitable customizations for your clients by implementing Xoxoday solutions through APIs or mobile SDKs.

Catalog partners

Position your brand in front of millions of customers and scale your market presence.

Simple rewards automation that runs on the largest global rewards marketplace

Empuls

All-in-one employee engagement platform that powers your next level of growth

Compass

Frictionless commissions experience with real-time performance insights

Glossary of Marketing Terms

Ever found yourself secretly Googling a definition during a Zoom meeting? Don't worry; you're not alone! Marketers are notorious for their love of jargon, especially those sneaky acronyms. Whether you're a seasoned pro or a marketing newbie, staying on top of the ever-evolving industry terminology can be a challenge. But fret not! We've got your back. Introducing our carefully curated list of must-know marketing terms. From the basics to the latest buzzwords, we've covered it all. To make your journey through these terms a breeze, we've thoughtfully categorized them for easy navigation.

All Terms Lists

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Accumulated Rewards

Customer Experience Survey

Guerrilla Marketing

KPIs

Loyalty Rewards

Multi Category Rewards

Academic Research Rewards

Account Planning

Account-Based Marketing

App Engagement Metrics

Appointment Letter

Appreciation Engagement

Appreciation Incentives

Appreciation Loyalty

Appreciation Payouts

Appreciation Punchouts

Best Western Rewards Program

Birthday Rewards

Brand Awareness Metrics

Brand Marketing

Branded Corporate Gifts

Business Promotional Items

Channel Point Rewards

Client Loyalty Program

Clinical Trials Rewards

Code Based Reward

Company Branded Swag

Company Merchandise

Consumer Loyalty Program

Consumer Marketing

Consumer Promotion Rewards

Consumer Promotions

Consumer Rewards

Conversion Optimization

Corporate Perks at Work

Corporate Rewards

Corporate Swag

Corporate Tax Incentive

Recommended by market experts

See Xoxoday in Action

Boost your growth and make everyday rewarding

Bring out the best in your employees, sales teams, partners, prospects, customers and others by leveraging rewards, incentives, commissions and loyalty programs.

Quick Links

Reward solutions

Branded gift cards

Gift cards by use case

Gift cards by persona

Gift cards by occassion

Top 10 gift cards

Gift cards from global brands

Guides

Glossaries

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Top articles

Calculators

Xoxoday has engaged third party vendors to provide services to clients in certain jurisdictions where Xoxoday does not operate. Your use of the platform to send Rewards to recipients in those jurisdictions may be subject to additional or different terms. If you wish to send Rewards to recipients in the United States, for example, we have contracted with a Partner, and your use of the Services is subject to our Partner's Corporate Terms of Service and your designated recipient's acceptance of the Reward is subject to our Partner's Recipient Terms of Service.