Marketing

Growth Marketing Manager

(On-site) Bangalore, India

Full time
Basis
This position is Closed
This position is Closed

Job Description:

Xoxoday is seeking a dynamic and creative Growth Marketer to join our team. This is an exciting opportunity for individuals who are passionate about marketing, eager to learn, and looking to gain valuable experience in a fast-paced tech startup environment. 

As a Growth Marketer, you will be crucial in managing online reputation, co-marketing campaigns, affiliate marketing, referral marketing, and customer marketing initiatives.

You are a good fit if:

  • You like engaging with customers and partners to collaborate with them to drive brand visibility. Not being shy of getting on camera for a webinar or podcast is a big plus.
  • You are passionate about building brands organically and have utilized OPN to connect with our prospects.
  • You understand B2B SaaS well and follow the fastest-growing companies in this space.
  • You are open to experimenting with growth hacks methodically.
  • Learn from other companies and industries to implement ideas for our products.
  • Focused on execution, numbers, and processes. 

Key Responsibilities:

Online Reputation Management:

Monitor and manage Giift's and Xoxoday’s online reputation across various platforms, including social media, review sites, and forums.

Respond to customer reviews and inquiries in a timely and professional manner.

Implement strategies to enhance Giift's online presence and improve brand perception.


Co-Marketing Campaigns:

Collaborate with partners, vendors, and channel partners to develop co-marketing campaigns.

Assist in planning and executing joint marketing initiatives to promote Giift's solutions and services.

Track and analyze the performance of co-marketing campaigns to measure effectiveness and ROI.


Affiliate Marketing:

Support the development and management of Giift's affiliate marketing program through Partnerstack and other platforms. 

Recruit new affiliates and build relationships with existing partners to expand the affiliate network.

Monitor affiliate performance and optimize campaigns to maximize results.


Referral Marketing:

Assist in the maintenance and restructuring of referral marketing strategies to drive customer acquisition and retention.

Track and analyze referral program performance and make recommendations for improvement.


Customer Marketing:

Support the execution of customer marketing campaigns to engage and retain existing customers.

Work closely with the customer success team and the Key Accounts team to gather feedback and insights to inform marketing strategies.


Content marketing:

Identify content topics and keywords by conducting competitor research and keyword analysis.

Manage guest posts, backlink requests, web stories, and other content requests.

Manage newsletter, email communication, and other short and long-form content to help the team.

Use of AI tools, no-code tools, and API

Being able to use no-code, AI tools for market research, keyword analysis, content strategy, and other marketing functions.

Qualifications:

  • Currently enrolled in a Bachelor's or Master's degree program, preferably in Marketing, Business, Communications, or a related field.
  • Strong written and verbal communication skills, with a keen eye for detail and creativity.
  • Basic understanding of digital marketing concepts and tools, including social media platforms, email marketing, and content management systems.
  • Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
  • 2+ years of experience with affiliate marketing, referral marketing, or customer marketing is a plus.
  • Self-motivated with a strong desire to learn and grow in the field of marketing.
  • Excellent team player with strong interpersonal skills.

Benefits:

  • Opportunity to gain hands-on experience and exposure to various aspects of marketing in a dynamic startup environment.
  • Mentorship and guidance from experienced marketing professionals.
  • Flexible work hours and remote work options.
  • Potential for growth and career development opportunities within the company.

If you're passionate about marketing and eager to kickstart your career with a dynamic and innovative company, we'd love to hear from you! 

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